Peningkatan Kualitas Layanan untuk Meningkatkan Minat Konsumen di Rest Area KM 49A Tol Bakauheni Palembang
Main Article Content
Abstract
This research aims to evaluate the quality of service at Rest Area 49A Bakauheni Palembang Toll Road and analyze the efforts made by the Rest Area owner to improve service quality, with the hope of stimulating consumer interest in stopping by. The research method applied is qualitative with an interview approach. The theoretical basis used includes aspects of marketing management, service quality, and interest in visiting rest areas. The research results show that the quality of service at Rest Area 49A includes extensive facilities, such as parking lots, worship facilities, and clean and comfortable food stalls. The services provided by employees include quick response to customer complaints, attention to customer needs, as well as friendly, polite, and polite service. In terms of security guarantees, the Rest Area protects its visitors. Rest Area owners make various efforts to improve service quality, including increasing security, increasing comfort, and improving facilities to ensure customer satisfaction.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Kawatak, S. Y., Lucia, R. H., & Karundeng, L. A. (2022). Peningkatan Kualitas Pelayanan Homestay di Desa Pulisan Berdasarkan persepsi pengelola. Jurnal Kajian Pariwisata, 4(2), 59-67. DOI: http:10.51977/jiip.v4i2.840
Kotler, & Keller. (2012). Prinsip-prinsip Pemasaran. Jakarta: Indeks Gramedia Grup.
Kotler, & Keller. (2015). Manajemen Pemasaran. Jakarta: Erlangga.
Nugroho. (2013). Minat Beli (Edisi ke-342). Jakarta: PT. Karisma Putra Utama.
Penna Dian, Muhammad Nadhar, & Noerhaedah. (2020). Analisis Kualitas Pelayanan dan Harga terhadap Keputusan Minat Beli pada Pasar Tradisional Cakke Kecamatan Anggeraja Kabupaten Enrekang. http://www.repositori.iainkudus.ac.id/
Permatasari Mustika, Abdu Rahman, Zulkifli Harahap, & Rahmat Mandasini. (2020). Analisis faktor-faktor yang mempengaruhi Minat Wisatawan terhadap pemilihan rimah makan di Sumatera Selatan. Jurnal Tourism, Hospitality and Business Event, 2(2), 73-83. ISSN. 2656-1301
Sulistyo. (2013). Strategi Pasar Sebagai Pemediasi Antara Lingkungan Pemasaran Dengan Kinerja Pemasaran Pada Pt. Bpr Prisma Dana Amurang. Jurnal Emba, 4(1), 1340-1354.
Tjiptono, F. (2011). Strategi Pemasaran. Yogyakarta: Andi Offset.