Published: 2024-04-01

Analisis Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan Pt Mitra Bangunan Palembang

DOI: 10.35870/jemsi.v10i2.2297

M Arie, Roswaty, Muhammad Kurniawan
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Abstract

Penelitian ini dilatarbelakangi oleh setiap perusahaan menginginkan suatu keberhasilan dalam menjalankan usahannya. Tingginya persaingan yang terjadi dalam menjalankan bisnis bahan bangunan yang memiliki tujuan untuk memenuhi kebutuhan konsumen. Pelayanan dan harga serta promosi yang ditawarkan pun berbeda-beda, dengan begitu akan menjadi ciri dan keunggulan tersendiri bagi setiap bisnis bahan bangunan. Penelitian ini bertujuan untuk mengetahi bagaimana analisis pengaruh kualitas pelayanan, harga dan promosi terhadap kepuasan pelanggan PT. Mitra Bangunan Palembang. Penelitian ini adalah penelitian yang berjenis kuantitatif. Populasi penelitian ini adalah seluruh pengunjung PT Mitra Bangunan Palembang yang berjumlah 1.590 orang sedangkan sampelnya dihitung menggunakan rumus slovin sebanyak 94 orang responden. Hasil penelitian menunjukan terdapat pengaruh kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan di PT. Mitra Bangunan Palembang. Harga berpengaruh positif terhadap kepuasan pelanggan di PT. Mitra Bangunan Palembang. Terdapat pengaruh Promosi terhadap kepuasan pelanggan di PT. Mitra Bangunan Palembang. Hasil berikutnya menunjukan adanya pengaruh kualitas pelayanan, harga dan promosi terhadap kepuasan pelanggan di PT. Mitra Bangunan Palembang.

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Arie, M., Roswaty, & Muhammad Kurniawan. (2024). Analisis Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan Pt Mitra Bangunan Palembang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 1231-1240. https://doi.org/10.35870/jemsi.v10i2.2297
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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