Published: 2024-04-01

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Bukalapak Pada Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri

DOI: 10.35870/jemsi.v10i2.2322

Aditia Saputra, Endah Dewi Purnamasari, Meilin Veronica
  • Aditia Saputra: Universitas Indo Global Mandiri , Indonesia . image/svg+xml
  • Endah Dewi Purnamasari: Universitas Indo Global Mandiri , Indonesia . image/svg+xml
  • Meilin Veronica: Universitas Indo Global Mandiri , Indonesia . image/svg+xml
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan Bukalapak pada Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebar kuesioner kepada 130 responden yang merupakan pengguna aplikasi Bukalapak yaitu mahasiswa/i Fakultas Ekonomi Universitas Indo Global Mandiri Palembang.


Hasil penelitian ini uji t parsial pada variabel kualitas pelayanan menunjukan nilai sebesar 4.981 dengan nilai sigfinikan 0,00 < 0,5, sedangkan pada variabel harga menunjukkan nilai sebesar 4,270 dengan nilai signifikan 0,00 < 0,5 secara parsial simultan menunjukan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil perhitungan koefisien determinasi (R2), diketahui bahwa nilai pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan adalah sebesar 0,647 Berdasarkan hasil perhitungan uji F hipotesis diterima jika Fhitung 45,687 > Ftabel >3.07 sehingga dengan demikian hipotesis H1 diterima yang berada pada korelasi kuat. Dengan kata lain, ada pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan Bukalapak pada Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri Palembang.

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Saputra, A., Endah Dewi Purnamasari, & Meilin Veronica. (2024). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Bukalapak Pada Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri . JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 1367-1376. https://doi.org/10.35870/jemsi.v10i2.2322
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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