Published: 2024-04-01

Pengaruh Word of Mouth, Social Media Marketing dan Kepercayaan terhadap Kepuasan Konsumen Pengguna IPhone

DOI: Not available

Sulistyo Budi Utomo, Arif MarjukI, Arvin Hardian , I Wayan Adi Pratama, M. Imron Mas'ud
  • Sulistyo Budi Utomo: ekolah Tinggi Ilmu Ekonomi Indonesia Surabaya , Indonesia
  • Arif MarjukI: Raharja University , Indonesia . image/svg+xml
  • Arvin Hardian : UBSI , Indonesia
  • I Wayan Adi Pratama: Politeknik Internasional Bali , Indonesia
  • M. Imron Mas'ud: Universitas Yudharta Pasuruan , Indonesia . image/svg+xml
Issue Cover

Downloads

Article Metrics
  • Views 0
  • Downloads 0
  • AltmetricDOI required
  • DimensionsDOI required
  • PlumX MetricsDOI required
  • Scopus CitationsDOI required
  • Google ScholarDOI required
  • Crossref CitationsDOI required
  • Semantic ScholarDOI required
  • DataCite MetricsDOI required
Share:

Abstract

Penelitian ini dilakukan dengan bertujuan untuk mengetahui pengaruh word of mouth, social media marketing dan kepercayaan terhadap kepuasan konsumen pengguna iPhone. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Populasi penelitian adalah konsumen pengguna iPhone. Jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini analisis regresi linier berganda. Hasil penelitian secara parsial mengindikasikan bahwa setiap variabel kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone. Hasil uji penelitian memperoleh hasil nilai R Square diperoleh sebesar 45% dan sisanya sebesar 55% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya citra merek, promosi harga dan emosional dan lain-lain. Hasil uji simultan penelitian diperoleh bahwa pengaruh word of mouth, social media marketing dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone.


 

Keywords

No keywords available.

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Utomo, S. B., Arif MarjukI, Arvin Hardian, I Wayan Adi Pratama, & M. Imron Mas'ud. (2024). Pengaruh Word of Mouth, Social Media Marketing dan Kepercayaan terhadap Kepuasan Konsumen Pengguna IPhone. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 1387-1393. https://www.journal.lembagakita.org/jemsi/article/view/2323
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

  • License: CC BY 4.0

  • Copyright: © 2024 Authors

  • DOI: Not available

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions (N/A) Connected Papers Connected Papers Scite Scite (N/A) Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda (N/A) Scilit Scilit Crossref Crossref (N/A) BASE BASE Zenodo Zenodo Unpaywall Unpaywall (N/A) OpenCitations OpenCitations (N/A)
Author Biographies

No author biographies available.

References
  • Dewi, D. (2022). Pengaruh Word Of Mouth ( WOM ), Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pembelian Handphone di Toko KSC Cellular Mojokerto. Journal of Sustainability Business Research, 3(1), 236–241.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fadhli, K., & Pratiwi, N. D. (2021). Pengaruh Digital Marketing, Kualitas Produk, Dan Emosional Terhadap Kepuasan Konsumen Poskopi Zio Jombang. Jurnal Inovasi Penelitian, 2(2), 603–612.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fajri, D., & Ma’ruf, J. J. (2018). PENGARUH SOCIAL MEDIA MARKETING DAN PROMOSI HARGA TERHADAP KEPUASAN KONSUMEN DAN PENGALAMAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA MASKAPAI PENERBANGAN AIRASIA DI BANDA ACEH. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(2), 33–48. http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType=PDF&id=9987
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Handoko, B. (2017). Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 18(1), 61–72. https://doi.org/10.30596/jimb.v18i1.1098
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hermawati, A. (2023). Pengaruh Penanganan Keluhan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas (Literature Review Manajemen Pemasaran). Jurnal Manajemen Dan Pemasaran Digital, 1(1), 14–28. https://doi.org/10.38035/jmpd.v1i1.18
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, M. I. (2021). Rasio Keuangan Mempengaruhi Profitabilitas Pada Bank Persero di Bursa Efek Indonesia. Journal Of Management, Accounting, Economic and Business, 02(02), 25–38.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, M. I. (2022). Pengaruh ROA, Pertumbuhan Penjualan, Likuiditas dan Ukuran Perusahaan terhadap Struktur Modal Perusahaan Manufaktur Sektor Makanan dan Minuman di BEI. Owner, 6(1), 348–358. https://doi.org/10.33395/owner.v6i1.589
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, M. I., Judijanto, L., Ristiyana, R., Syafii, M., & Mediawati, E. (2023). The influence of accounting knowledge , business experience , work motivation on the use of accounting information in MSMEs. International Journal of Applied Finance and Business Studies, 11(3), 338–344.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, M. I., Nasution, S., & Zalukhu, R. S. (2023). Influence Net Profit Margin , Sales Growth And Debt To Equity Ratio On Earning Per Share. Jurnal Akuntansi Bisnis Eka Prasetya, 9(1), 15–22.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, M. I., Silalahi, H., Samosir, H. E. S., Siregar, M. R., & Damanik, H. M. (2023). Enrichment : Journal of Management Analysis current ratio return on asset and debt to equity ratio on dividend payout ratio. Enrichment: Journal of Management, 13(2), 1552–1559.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Inkiriwang, M. V., Ogi, I. W. J., & Woran, D. (2022). Pengaruh Digital Marketing, Kualitas Produk Dan Emosional Terhadap Kepuasan Konsumen Pinky Kitty Shop Tondano. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 587. https://doi.org/10.35794/emba.v10i3.42488
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kasinem, K. (2020). Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Bukit Serelo Lahat. Jurnal Media Wahana Ekonomika, 17(4), 329. https://doi.org/10.31851/jmwe.v17i4.5096
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kuswibowo, C., & Murti, A. K. (2021). Analisis Pengaruh Brand Image, Promotion, Dan Electronic Word of Mouth Terhadap Minat Beli Pada Aplikasi Online Shop. Jurnal Manajemen Industri Dan Logistik, 5(1), 53–61. https://doi.org/10.30988/jmil.v5i1.726
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Masruroh, S., Wahyono, D., Muhaimin, Katjina, H., & Judijanto, L. (2023). Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Siti. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(6), 2464–2471. https://doi.org/10.37641/jikes.v3i1.1792
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Oktriyanto, B., Budiarto, G. L., Siahaan, S. O., & Sanny, L. (2021). Effects of Social Media Marketing Activities Toward Purchase Intention Healthy Food in Indonesia. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 6815–6822. https://doi.org/10.17762/turcomat.v12i10.5548
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rachman, R., & Wahyu, T. W. (2017). KOMUNIKASI WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN BATIK Bangkalan. Jurnal Aspikom, 3(2), 285–295.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sari, K., & K, N. I. (2019). Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung). Jurnal Ilmiah Komunikasi Makna, 7(2), 1. https://doi.org/10.30659/jikm.7.2.1-22
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Septyandani, E., Santia Dewi, R., & Hidayatullah, D. M. S. (2020). Peranan Word of Mouth Terhadap Kepercayaan Konsumen Pada Jasa Studio Photo a Di Banjarbaru the Effect of Word of Mouth on Consumer Trust in Photo a Studio Services in Banjarbaru. Jurnal Kognisia, 3(1), 30–33. http://www.trijurnal.lemlit.trisakti.ac.id/index.ph
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sjoraida, D. F., & Hardian, A. (2023). Pengaruh Social Media Marketing , Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo. 9(5), 2044–2049.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Supertini, N. P. S., Telagawati, N. L. W. S., & Yulianthini, N. N. (2020). Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja. Prospek: Jurnal Manajemen Dan Bisnis, 2(1), 61. https://doi.org/10.23887/pjmb.v2i1.26201
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Tarigan, P. S., Wahyono, D., Kusumawardhani, T., Sairdama, S. S., & Nugraha, A. R. (2023). Pengaruh Digital Marketing dan Brand Image Terhadap Minat Nasabah. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1431–1439.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Wibowo, D. U., Yulianto, E., & Sunarti. (2022). Pengaruh Social Media Marketing Terhadap Kesadaran Merek, Citra Merek Dan Kepuasan Konsumen. Profit: Jurnal Administrasi Bisnis, 16(1), 130–137. https://profit.ub.ac.id/index.php/profit/article/view/2605
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Winahyuningsih, P. (2010). Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Griptha Kudus. Sosial Dan Budaya, 3(2), 1–17.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Wulanda, N., Wahab, Z., & Widad, A. (2019). Pengaruh Harga, Word of Mouth Dan Citra Merek Terhadap Keputusan Pembelian Dalam Memilih Event Organizer (Studi Kasus Di Un Production). Journal of Management and Business Review, 16(1), 43–70. https://doi.org/10.34149/jmbr.v16i1.139
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads

Most read articles by the same author(s)