Published: 2023-11-25
Mengoptimalkan Kinerja SDM Dalam Peningkatan Inovasi Bisnis
DOI: 10.35870/jpmn.v3i2.1573
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Abstract
The era of digitalization requires development in digital skills. These skills are not only needed for students but also for business people who want to develop businesses, especially creative businesses. It requires solid teamwork, creative ideas and the right HR strategy, especially HR planning that can adapt to the digital world. Community Service - PKM currently being held by FEB Usakti, aims to form a team within the organization that is open to creative and innovative ideas in business, as well as improving human resources within the organization. The method for implementing this PKM is carried out by means of counseling to improve HR performance with a knowledge delivery approach by means of socialization, introduction to the scope of independent business activities that can be carried out, then educational training to improve HR by exploring each potential and managing each ability for appropriate activities (job analysis), as well as training to form creative and digital business and marketing teams. The results are expected for participants to be able to optimize their efforts.
Keywords
Digital business ; Human resources management planning ; Marketing
Article Information
This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 2 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jpmn.v3i2.1573
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Egabetha Amirah Yudhaputri
Universitas Trisakti, Jakarta Barat, Indonesia
Dwi Hartini Rahayu
Universitas Trisakti, Jakarta Barat, Indonesia
Debbie Aryani Tribudhi
Universitas Trisakti, Jakarta Barat, Indonesia
Buffon Ciro Delvecchio
Universitas Trisakti, Jakarta Barat, Indonesia
Sabrina Azzahra
Universitas Trisakti, Jakarta Barat, Indonesia
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