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Keywords: "Marketing"

Sistem Pendukung Keputusan dalam Pemilihan Sales Marketing Terbaik Menggunakan Simple Additive Weighting (SAW) Berbasis Website (Studi Kasus: PT. Citra Swarna Group (CSG)

Authors: Mochamad Yunaidi Safii, Eka Ardhianto

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Mochamad Yunaidi Safii: Universitas Stikubank
Eka Ardhianto: Universitas Stikubank
Pages: 137-144
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DOI:  10.35870/jtik.v8i1.1358
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Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024

Authors: Mohamad Sudi, Zulham, Serepina Tiur Maida, Titiek Surya Ningsih, Yanti Setianti

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Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak , Affiliation name not available
Zulham: Malikussaleh University
Serepina Tiur Maida: Universitas Mpu Tantular
Titiek Surya Ningsih: Universitas Tama Jagakarsa
Yanti Setianti: Padjadjaran University
Pages: 78-95
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DOI:  10.35870/jtik.v9i1.3283
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Komunikasi Persuasif Coffee Shop melalui Strategi Experiential Marketing

Authors: Muhammad Alwan Hanif, Mustiawan, Nurlina Rahman

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Muhammad Alwan Hanif: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Mustiawan: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Nurlina Rahman: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 378-388
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DOI:  10.35870/jtik.v9i1.3356
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Live Streaming TikTok Sebagai Strategi Komunikasi Pemasaran Pada Brand Skincare

Authors: Delicia Regina Jacob

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Delicia Regina Jacob: Affiliation name not available , Institut Komunikasi & Bisnis LSPR
Pages: 276-284
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DOI:  10.35870/jtik.v8i2.1613
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Pengaruh Online Customer Review E-Wom Content Marketing pada Keputusan Pembelian UMKM Semarang melalui Tiktok

Authors: Rizki Alvarizi, Devi Purnamasari

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Rizki Alvarizi: Universitas Dian Nuswantoro
Devi Purnamasari: Universitas Dian Nuswantoro
Pages: 430-436
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DOI:  10.35870/jtik.v7i3.899
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Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor

Authors: Hervina Afrianti Rahayu, Ika Sartika

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Hervina Afrianti Rahayu: IPB University
Ika Sartika: IPB University
Pages: 996-1007
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DOI:  10.35870/jtik.v10i3.5993
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Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023

Authors: Annisya Maharani Dewi, Dimas Satrio Wijaksono

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Annisya Maharani Dewi: Universitas Telkom , Affiliation name not available
Dimas Satrio Wijaksono: Universitas Telkom , Affiliation name not available
Pages: 1034-1041
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DOI:  10.35870/jtik.v8i4.2532
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Strategi Komunikasi Pemasaran (IMC) dalam Membangun Brand Image Merek Parfum Lokal "Reverseas"

Authors: M. Daffa Ar Rizky, Ratih Pandu Mustika

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M. Daffa Ar Rizky: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ratih Pandu Mustika: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 841-849
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DOI:  10.35870/jtik.v10i2.5848
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Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok

Authors: Tiara Imani Dirachma Putri, Fiqie Lavani Melano, Dimas Satrio Wijaksono, Aiza Nabila Arifputri

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Tiara Imani Dirachma Putri: Affiliation name not available , Universitas Telkom
Fiqie Lavani Melano: Affiliation name not available , Universitas Telkom
Dimas Satrio Wijaksono: Affiliation name not available , Universitas Telkom
Aiza Nabila Arifputri: Affiliation name not available , Universitas Telkom
Pages: 661-670
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DOI:  10.35870/jtik.v8i3.2185
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Implementasi Customer Relationship Management (CRM) pada Sistem Informasi Pemasaran dengan Menggunakan Framework React.JS Berbasis Website

Authors: Fauzan Muhammad, Iskandar Fitri, Rini Nuraini

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Fauzan Muhammad: Nasional University
Iskandar Fitri: Nasional University
Rini Nuraini: Nasional University
Pages: 93-101
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DOI:  10.35870/jtik.v6i1.392
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Implementasi Perancangan Digital Marketing pada Instagram Rumah Makan Bebek Bakar A'Yayo

Authors: Omega Marthadania Putra, Almira Shabrina

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Omega Marthadania Putra: Affiliation name not available , Universitas Telkom
Almira Shabrina: Affiliation name not available , Universitas Telkom
Pages: 255-262
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DOI:  10.35870/jtik.v9i1.3111
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Sistem Pemasaran Jasa Freelancer IT (Studi Kasus : AMIK Indonesia)

Authors: Jhony Syafwandhinata, Lukman Ahmad

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Jhony Syafwandhinata: AMIK Indonesia , Affiliation name not available
Lukman Ahmad: Affiliation name not available , AMIK Indonesia
Pages: 1-6
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DOI:  10.35870/jtik.v3i1.76
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Pengaruh Integrated Marketing Communication terhadap Keputusan Mendaftar Siswa pada PKBM Kendedes

Authors: Michelle Janette Hosea

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Michelle Janette Hosea: Universitas Surabaya
Pages: 1445-1456
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DOI:  10.35870/jtik.v9i4.4179
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Perancangan Konten Kampanye "Blibli for Business Insight Day" sebagai Iklan Digital di PT Global Digital Niaga

Authors: Akbar Gilang Permana, Guruh Ramdani

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Akbar Gilang Permana: IPB University
Guruh Ramdani: IPB University
Pages: 1043-1061
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DOI:  10.35870/jtik.v10i3.6130
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Pemanfaatan Akun Instagram @kulinerdilombok dalam Memasarkan Wisata Kuliner di Lombok

Authors: Vivia Pauline Harliana, Monika Teguh

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Vivia Pauline Harliana: Affiliation name not available , Universitas Ciputra Surabaya
Monika Teguh: Affiliation name not available , Universitas Ciputra Surabaya
Pages: 974-980
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DOI:  10.35870/jtik.v9i3.3683
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Analisis Pull Strategy Pada Marketing Public Relations Program BRI Incubator dalam Meningkatkan Kinerja UMKM Go Global

Authors: Elisabeth Charoline Ria Magdalena, M. Sufyan Abdurrahman

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Elisabeth Charoline Ria Magdalena: Affiliation name not available , Universitas Telkom
M. Sufyan Abdurrahman: Affiliation name not available , Universitas Telkom
Pages: 1017-1022
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DOI:  10.35870/jtik.v8i4.2502
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Sistem Informasi Pemasaran dengan Penerapan CRM (Customer Relationship Management) Berbasis Website menggunakan Metode Waterfall dan Agile

Authors: Johar Saputra Irsandi, Iskandar Fitri, Novi Dian Nathasia

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Johar Saputra Irsandi: Nasional University
Iskandar Fitri: Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional , Universitas Nasional Fakultas Teknologi dan Informatika Program Studi Sistem Informasi
Novi Dian Nathasia: Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional , Universitas Nasional Fakultas Teknologi dan Informatika Program Studi Sistem Informasi
Pages: 346-353
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DOI:  10.35870/jtik.v5i4.192
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Pengaruh Electronic Word of Mouth dan Komunikasi Pemasaran Digital terhadap Niat Berasuransi (Studi Kasus pada Pengikut Akun Instagram PT Equity Life Indonesia)

Authors: Yuliarti Yuliarti, Cahyanti Baskoro Ratri

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Yuliarti Yuliarti: LSPR Institute of Communication and Business
Cahyanti Baskoro Ratri: LSPR Institute of Communication and Business
Pages: 878-885
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DOI:  10.35870/jtik.v10i3.5933
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Analisis Faktor Calon Nasabah PT. Bank Central Asia dalam Pembuatan Rekening Online menggunakan Metode K-Means Clustering Studi Kasus Wisma Asia BCA

Authors: Muhammad Rizki Wardhana, Agung Triayudi, Nur Hayati

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Muhammad Rizki Wardhana: Nasional University
Agung Triayudi: Nasional University
Nur Hayati: Nasional University
Pages: 85-92
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DOI:  10.35870/jtik.v6i1.391
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Penerapan Metode Market Basket Analysis (MBA) dengan Algoritma Apriori Untuk Menganalisis Pembelian Jajanan Khas Lebaran Pada Warung Sembako di Toko Win

Authors: Wahyu Nugraheni, Adi Nugroho

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Wahyu Nugraheni: Satya Wacana Christian University
Adi Nugroho: Satya Wacana Christian University
Pages: 639-641
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DOI:  10.35870/jtik.v7i4.1083
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Strategi Komunikasi Pemasaran Media Digital Instagram Coffee Shop Bata Mera Coffee & Cascara dalam Meningkatkan Loyalitas Konsumen

Authors: Aldi Renaldy Hadi Putra, Eka Anisa Sari

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Aldi Renaldy Hadi Putra: Universitas Ahmad Dahlan
Eka Anisa Sari: Universitas Ahmad Dahlan
Pages: 365-373
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DOI:  10.35870/jtik.v10i1.5118
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Point of Sales Menggunakan Metode Agile Development pada Bengkel Mandala Motor

Authors: Andriansyah Utomo, Agung Triayudi, Ira Diana Sholihati

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Andriansyah Utomo: Nasional University
Agung Triayudi: Nasional University
Ira Diana Sholihati: Nasional University
Pages: 437-449
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DOI:  10.35870/jtik.v7i3.902
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Pengalaman Konsumen mengenai Layanan Huling (Haus Keliling) di Jakarta

Authors: Nabilah Nurhaliza, Kania Anindya Ayuna, Dewi Rachmawati

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Nabilah Nurhaliza: LSPR Institute of Communication and Business
Kania Anindya Ayuna: LSPR Institute of Communication and Business
Dewi Rachmawati: LSPR Institute of Communication and Business
Pages: 489-497
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DOI:  10.35870/jtik.v10i2.5204
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Strategi Pemasaran Potokita di TikTok untuk Meningkatkan Kesadaran Merek

Authors: Ananda Rizqi Firmansyah, Saifuddin Zuhri

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Ananda Rizqi Firmansyah: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Saifuddin Zuhri: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 185-192
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DOI:  10.35870/jtik.v10i1.4763
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Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya

Authors: Harish Maulana Putra, Choirul Fajri

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Harish Maulana Putra: Universitas Ahmad Dahlan
Choirul Fajri: Universitas Ahmad Dahlan
Pages: 639-645
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DOI:  10.35870/jtik.v9i2.2017
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